5 Content Marketing Strategies For Musicians On The Go
As musicians, we know better than anyone that actually making music is only a fraction of the job. I think when we’re starting out, it’s easy to think, “I’ll just get really, really good at this one thing, and then the rest will take care of itself.” Cut to being a working professional, and now we’re dealing with running a business, being our own secretary, organizing our team, booking shows and of course MARKETING ourselves.
This is a guest post by Kris Bradley, songwriter/producer and founder of the extremely popular Produce Like A Boss educational program.
In the age of social media, marketing has never been easier, but it has also never been more daunting. Trust me; I get it. Many a day, I caught myself saying, “Man, I just came here to make music. I don’t know the first thing of how to promote it.”
So we wanted to share five quick and easy content ideas to help you market yourself to make sure clients never stop knocking, and fans never stop discovering your music.
1. Sharing A View From Your DAW
This is a super simple way to create content. Simply grab a screen recording of your DAW as you work on a project (with your client’s permission, of course). Then, add a voice-over, talk through your process, and explain what you’re working on. Do you have a section that’s really hooky and interesting? Dive into that, show the audience what’s going on and why you love that part. Creating quick and consumable behind-the-scenes videos of your latest project is a great way to keep your audience engaged.
2. Share Your Vocal/Instrument Tracking Process
Let the audience see how you do what you do. Share tips and tricks for how you get your sounds and explain your artistic choices. You can be as broad or tech-specific as you want, but the beauty of this is that you can film content while you’re working on something, so no extra steps are needed. Next time you’re in the studio, just set up your phone, hit record, and you’re off to the races.
3. Share Your Thought Process Behind Production/Writing
What is your ideology around making music? What makes music special to you? When you have a new project, how do you start? Letting the audience know the motive behind the music can really add a layer of connection that would otherwise be lost. Plus, It’s a great way to make yourself more accessible and relatable to your fans and clients.
4. Create a Timelapse
Talk about a ‘set it and forget it’ solution! Set up your phone or camera in the corner of your recording studio for the afternoon and get to work. You can time-lapse an entire afternoon into a 30-second video and share that across your socials.
5. Share Your Review
Did you know about this feature? When a customer leaves you a review on AirGigs, AirGigs creates a custom graphic that you can then share across your social media. Talk about social proof! This is a clean and polished way to share testimonials and continue to funnel customers back to your AirGigs.com page.